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Brand profile

NOW Foods

Products, manufacturer information and the evidence behind the testing claims.

Bloomingdale, Illinois, USAIndependent/private, family-ownedCoverage: 15 products tracked
15tracked US products
53/100average product score
1verified evidence records
United States (Bloomingdale, IL; Sparks, NV)manufacturing location

About the brand

A sourced brand summary has not yet been recorded. The profile below reflects the information currently held.

Legal company
NOW Health Group, Inc.
Headquarters
Bloomingdale, Illinois, USA
Ownership
Independent/private, family-owned
Manufacturing model
In-house
Manufacturing location
United States (Bloomingdale, IL; Sparks, NV)
Founded
1968

Testing & transparency

Recognised certification
Brand-level review not recorded
Public COA database
Not confirmed in this profile
Batch-specific reports
See individual product evidence
Finished-product testing
Review the status of each tracked product
Manufacturing certification is not the same as independent testing of finished products. A brand can be GMP certified without publishing third-party reports for individual supplements.
How we verify testing →

Brand score profile

Averages of tracked US products, not a separate brand rating. Pending dimensions are excluded.

Average formulation score68/10015 of 15 products
Testing transparency16/10015 of 15 products
Value for money74/10015 of 15 products
Label transparency48/10015 of 15 products

Tracked products (15)

US catalogue

NOW Iron Complex 27 mg

Iron
Why this score?
Testing & evidence
3/25
Ingredient/formulation quality
20/20
Value
16/20
Dose transparency
11/15
Manufacturer transparency
6/10
Label/ingredient transparency
5/10
Displayed points and weights are rounded; the total uses unrounded weights. Pending dimensions are excluded. Provisional scores may change after review.Testing evidence
Evidence status
Testing claimed
Manufacturer statement
NOW Foods COA portal: “A COA confirms that the product you purchased has gone through detailed testing and adheres to its product specifications and NOW standards.”
Laboratory
Not recorded
Certification body
Not recorded
Batch
Not recorded
Batch-specific report
Not established in this record
Report date
Not recorded
Evidence checked
2026-09-16 17:34:37
$0.09/dayDaily cost
$8.56Per pack
View Analysis →Buy Nowon Amazon

NOW Liquid Iron 18 mg

Iron
Why this score?
Testing & evidence
3/25
Ingredient/formulation quality
9/20
Value
1/20
Dose transparency
14/15
Manufacturer transparency
6/10
Label/ingredient transparency
5/10
Displayed points and weights are rounded; the total uses unrounded weights. Pending dimensions are excluded. Provisional scores may change after review.Testing evidence
Evidence status
Testing claimed
Manufacturer statement
NOW Foods’ COA site states: “A COA confirms that the product you purchased has gone through detailed testing and adheres to its product specifications and NOW standards.”
Laboratory
Not recorded
Certification body
Not recorded
Batch
Not recorded
Batch-specific report
Not established in this record
Report date
Not recorded
Evidence checked
2026-09-16 17:35:37
$0.53/dayDaily cost
$12.70Per pack
View Analysis →Buy Nowon Amazon

NOW Iron Double Strength 36 mg

Iron
Why this score?
Testing & evidence
3/25
Ingredient/formulation quality
18/20
Value
14/20
Dose transparency
11/15
Manufacturer transparency
6/10
Label/ingredient transparency
5/10
Displayed points and weights are rounded; the total uses unrounded weights. Pending dimensions are excluded. Provisional scores may change after review.Testing evidence
Evidence status
Testing claimed
Manufacturer statement
NOW Canada product page says: “NOW uses Ferrochel® Iron Bisglycinate, which has clinically demonstrated superior absorption and is well tolerated because it is gentle and non-constipating.” The same page also says NOW is “audited and certified by Intertek” on its Seals & Certifications page, but I did not find an independently verifiable product-specific certification or COA for this exact product.
Laboratory
Not recorded
Certification body
Not recorded
Batch
Not recorded
Batch-specific report
Not established in this record
Report date
Not recorded
Evidence checked
2026-09-16 18:31:19
$0.11/dayDaily cost
$9.62Per pack
View Analysis →Buy Nowon Amazon

NOW Iron 18 mg

Iron
Why this score?
Testing & evidence
3/25
Ingredient/formulation quality
18/20
Value
18/20
Dose transparency
14/15
Manufacturer transparency
6/10
Label/ingredient transparency
5/10
Displayed points and weights are rounded; the total uses unrounded weights. Pending dimensions are excluded. Provisional scores may change after review.Testing evidence
Evidence status
Testing claimed
Manufacturer statement
NOW Foods’ COA portal states generally that “Strength Testing” guarantees the product contains exactly what is on the label, and that NOW uses a science-based program to test raw materials and finished products for microbial and heavy metals contaminants. However, the specific COA page I could access was for Peppermint Oil (SKU 7495), not NOW Iron 18 mg, and I did not find an independently verifiable COA or certification page for this exact product.
Laboratory
Not recorded
Certification body
Not recorded
Batch
Not recorded
Batch-specific report
Not established in this record
Report date
Not recorded
Evidence checked
2026-09-16 18:28:51
$0.08/dayDaily cost
$9.13Per pack
View Analysis →Buy Nowon Amazon

NOW Foods Vitamin D-3 5000 IU

Vitamin D
Why this score?
Testing & evidence
3/25
Ingredient/formulation quality
17/20
Value
7/20
Dose transparency
11/15
Manufacturer transparency
6/10
Label/ingredient transparency
7/10
Displayed points and weights are rounded; the total uses unrounded weights. Pending dimensions are excluded. Provisional scores may change after review.Testing evidence
Evidence status
Testing claimed
Manufacturer statement
NOW Foods’ COA portal states: “A COA confirms that the product you purchased has gone through detailed testing and adheres to its product specifications and NOW standards.”
Laboratory
Not recorded
Certification body
Not recorded
Batch
Not recorded
Batch-specific report
Not established in this record
Report date
Not recorded
Evidence checked
2026-09-15 18:09:40
$0.18/dayDaily cost
$21.59Per pack
View Analysis →Buy Nowon Amazon

NOW Foods Ultra Omega-3 500 EPA/250 DHA

Omega-3
Why this score?
Testing & evidence
3/25
Ingredient/formulation quality
9/20
Value
13/20
Dose transparency
14/15
Manufacturer transparency
6/10
Label/ingredient transparency
5/10
Displayed points and weights are rounded; the total uses unrounded weights. Pending dimensions are excluded. Provisional scores may change after review.Testing evidence
Evidence status
Testing claimed
Manufacturer statement
NOW Foods has a public "Certificate of Analysis" portal and a "Third Party Testing | Comprehensive Testing" page, but I could not access a product-specific COA or registry entry for the exact Amazon product. The only independently readable registry result found was for a different product: "NOW Ultra 97% Omega-3 Fish Oil" on Nutrasource, not the exact "Ultra Omega-3 500 EPA / 250 DHA" listing.
Laboratory
Not recorded
Certification body
Not recorded
Batch
Not recorded
Batch-specific report
Not established in this record
Report date
Not recorded
Evidence checked
2026-09-15 18:27:21
$0.15/dayDaily cost
$27.19Per pack
View Analysis →Buy Nowon Amazon

NOW Foods Magnesium Citrate 400mg

Magnesium
Why this score?
Testing & evidence
0/25
Ingredient/formulation quality
14/20
Value
8/20
Dose transparency
14/15
Manufacturer transparency
6/10
Label/ingredient transparency
6/10
Displayed points and weights are rounded; the total uses unrounded weights. Pending dimensions are excluded. Provisional scores may change after review.Testing evidence
Evidence status
No public evidence located
Manufacturer statement
Not recorded
Laboratory
Not recorded
Certification body
Not recorded
Batch
Not recorded
Batch-specific report
Not established in this record
Report date
Not recorded
Evidence checked
2026-09-15 18:41:35
$0.29/dayDaily cost
$23.19Per pack
View Analysis →Buy Nowon Amazon

NOW Foods Zinc Picolinate 50mg

Zinc
Why this score?
Testing & evidence
3/25
Ingredient/formulation quality
17/20
Value
18/20
Dose context & clarity
8/15
Manufacturer transparency
6/10
Label/ingredient transparency
7/10
Displayed points and weights are rounded; the total uses unrounded weights. Pending dimensions are excluded. Provisional scores may change after review.Testing evidence
Evidence status
Testing claimed
Manufacturer statement
NOW Foods’ COA page states: “A COA confirms that the product you purchased has gone through detailed testing and adheres to its product specifications and NOW standards.”
Laboratory
Not recorded
Certification body
Not recorded
Batch
Not recorded
Batch-specific report
Not established in this record
Report date
Not recorded
Evidence checked
2026-09-16 18:21:20
$0.09/dayDaily cost
$5.69Per pack
View Analysis →Buy Nowon Amazon

NOW Supplements, Ashwagandha 450 mg (Standardized Extract), 90 Veg Caps

Ashwagandha
Why this score?
Testing & evidence
3/25
Ingredient/formulation quality
4/20
Value
19/20
Dose transparency
9/15
Manufacturer transparency
6/10
Label/ingredient transparency
5/10
Displayed points and weights are rounded; the total uses unrounded weights. Pending dimensions are excluded. Provisional scores may change after review.Testing evidence
Evidence status
Testing claimed
Manufacturer statement
NOW Foods’ COA site states: “A COA confirms that the product you purchased has gone through detailed testing and adheres to its product specifications and NOW standards.” The Amazon listing also shows a NOW image saying “by conducting 31,000 quality tests each month” and an Intertek GMP certification graphic, but I did not find an independently verifiable product-specific COA or registry entry for this exact ashwagandha product.
Laboratory
Not recorded
Certification body
Not recorded
Batch
Not recorded
Batch-specific report
Not established in this record
Report date
Not recorded
Evidence checked
2026-09-13 19:33:28
$0.19/dayDaily cost
$8.64Per pack
View Analysis →Buy Nowon Amazon

NOW Supplements, Magnesium Citrate, Enzyme Function, 120 Veg Caps

Magnesium
Why this score?
Testing & evidence
3/25
Ingredient/formulation quality
14/20
Value
17/20
Dose transparency
9/15
Manufacturer transparency
6/10
Label/ingredient transparency
6/10
Displayed points and weights are rounded; the total uses unrounded weights. Pending dimensions are excluded. Provisional scores may change after review.Testing evidence
Evidence status
Testing claimed
Manufacturer statement
NOW’s own product imagery says: “Intertek GMP certification means that every aspect of the NOW supplement manufacturing process has been audited, including our laboratory/testing methods (for stability, potency, and product formulation).” The product page also shows: “This bottle is made from 100% PCR (post-consumer recycled) resin.”
Laboratory
Not recorded
Certification body
Not recorded
Batch
Not recorded
Batch-specific report
Not established in this record
Report date
Not recorded
Evidence checked
2026-09-13 19:36:16
$0.21/dayDaily cost
$8.21Per pack
View Analysis →Buy Nowon Amazon

NOW Supplements, Omega-3 180 EPA / 120 DHA, 200 Softgels

Omega-3
Why this score?
Testing & evidence
21/25
Ingredient/formulation quality
9/20
Value
19/20
Dose transparency
9/15
Manufacturer transparency
6/10
Label/ingredient transparency
2/10
Displayed points and weights are rounded; the total uses unrounded weights. Pending dimensions are excluded. Provisional scores may change after review.Testing evidence
Evidence status
Recognised certification
Manufacturer statement
Nutrasource registry page for NOW Ultra 97% Omega-3 Fish Oil shows IFOS Testing Results and a product page for NOW Foods under the NOW brand registry.
Laboratory
Not recorded
Certification body
Nutrasource / IFOS
Batch
Not recorded
Batch-specific report
Not established in this record
Report date
Not recorded
Evidence checked
2026-09-13 19:55:17
$0.07/dayDaily cost
$14.27Per pack
View Analysis →Buy Nowon Amazon

NOW Supplements, Methyl B-12 1000 mcg, 100 Lozenges

Vitamin B12
Why this score?
Testing & evidence
3/25
Ingredient/formulation quality
19/20
Value
15/20
Dose transparency
9/15
Manufacturer transparency
6/10
Label/ingredient transparency
4/10
Displayed points and weights are rounded; the total uses unrounded weights. Pending dimensions are excluded. Provisional scores may change after review.Testing evidence
Evidence status
Testing claimed
Manufacturer statement
NOW Foods article title found on its own site: "NOW’s Testing of Methyl B-12 Brands on Amazon". This is a general testing-related claim/article, but I did not independently verify any third-party test/certification for this specific product.
Laboratory
Not recorded
Certification body
Not recorded
Batch
Not recorded
Batch-specific report
Not established in this record
Report date
Not recorded
Evidence checked
2026-09-14 07:02:04
$0.07/dayDaily cost
$6.84Per pack
View Analysis →Buy Nowon Amazon

NOW Supplements, Vitamin C-1,000 with 100 mg of Bioflavonoids, 250 Veg Caps

Vitamin C
Why this score?
Testing & evidence
3/25
Ingredient/formulation quality
12/20
Value
18/20
Dose context & clarity
9/15
Manufacturer transparency
6/10
Label/ingredient transparency
5/10
Displayed points and weights are rounded; the total uses unrounded weights. Pending dimensions are excluded. Provisional scores may change after review.Testing evidence
Evidence status
Testing claimed
Manufacturer statement
NOW Foods Certificate of Analysis page states: "A COA confirms that the product you purchased has gone through detailed testing and adheres to its product specifications and NOW standards."
Laboratory
Not recorded
Certification body
Not recorded
Batch
Not recorded
Batch-specific report
Not established in this record
Report date
Not recorded
Evidence checked
2026-09-14 07:27:55
$0.07/dayDaily cost
$18.50Per pack
View Analysis →Buy Nowon Amazon

NOW Supplements, Vitamin C-1,000 w/ Rose Hips, Sustained Release, 250 Tabs

Vitamin C
Why this score?
Testing & evidence
3/25
Ingredient/formulation quality
13/20
Value
20/20
Dose context & clarity
9/15
Manufacturer transparency
6/10
Label/ingredient transparency
3/10
Displayed points and weights are rounded; the total uses unrounded weights. Pending dimensions are excluded. Provisional scores may change after review.Testing evidence
Evidence status
Testing claimed
Manufacturer statement
NOW Foods Canada’s Quality & Safety page states: “Our state-of-the-art, in-house laboratories test everything from raw ingredients to finished products to ensure that what’s on the label is in the bottle or package,” and its Seals & Certifications page states: “NOW® is audited and certified by Intertek as having met the Supplement Safety & Compliance Initiative (SSCI) benchmarks.”
Laboratory
Not recorded
Certification body
Not recorded
Batch
Not recorded
Batch-specific report
Not established in this record
Report date
Not recorded
Evidence checked
2026-09-14 07:33:13
$0.06/dayDaily cost
$15.67Per pack
View Analysis →Buy Nowon Amazon

NOW Sports, Creatine Monohydrate Powder, Muscle Fuel, 21.2 oz

Creatine
Why this score?
Testing & evidence
0/25
Ingredient/formulation quality
12/20
Value
19/20
Dose transparency
9/15
Manufacturer transparency
6/10
Label/ingredient transparency
4/10
Displayed points and weights are rounded; the total uses unrounded weights. Pending dimensions are excluded. Provisional scores may change after review.Testing evidence
Evidence status
No public evidence located
Manufacturer statement
Informed Sport registry page for "NOW Sports Creatine Monohydrate Powder" shows: "Certified Product"; Brand: "Now Foods"; Product Category: "Creatine, Vegan"; Formulation Type: "Powder"; Date Certified: "23-Mar-2018".
Laboratory
Not recorded
Certification body
Not recorded
Batch
Not recorded
Batch-specific report
Not established in this record
Report date
Not recorded
Evidence checked
2026-09-14 08:00:17
$0.20/dayDaily cost
$23.68Per pack
View Analysis →Buy Nowon Amazon

How this brand compares

Compared with The Supplement Compare US catalogue.

MetricNOW FoodsSite averageDifference
Average product scoren=15 / 16253/10049/100+4 pts
Testing transparencyn=15 / 16216/10022/100-6 pts
Price per dayn=15 / 162$0.16/day$0.28/day-43%
Formulation qualityn=15 / 16268/10067/100+1 pts

Unweighted product averages; the site average includes this brand. Category mix, doses and sample sizes differ, so this is catalogue context, not a like-for-like ranking. Each row requires at least 3 brand and 10 catalogue observations.

Transparency summary

What the current records support, and where evidence is incomplete.

What we could verify

  • Company identity recorded; see the linked company source.
  • 15 published products with regional retailer listings.
  • 1 product records have verified independent evidence or certification.

What we could not verify

  • Recognised brand-level certification has not been reviewed in this profile.
  • A public COA database has not been confirmed in this profile.

Not confirmed does not mean it does not exist. Company statements and manufacturer COAs are distinct from independently verified testing.

Sources & last reviewed

Last reviewed: Not recorded

Company sources support brand information; product labels and retailer listings support product data. Testing sources retain their recorded evidence status.

View 38 linked sources