Skip to content
UKUSA
Image unavailable
Product analysis · NOW Foods

NOW Supplements, Omega-3 180 EPA / 120 DHA, 200 Softgels

Fish oil · Softgel

Why this score?
Testing & evidence
21/25
Ingredient/formulation quality
9/20
Value
10/20
Dose transparency
14/15
Manufacturer transparency
9/10
Label/ingredient transparency
5/10
Displayed points and weights are rounded; the total uses unrounded weights. Pending dimensions are excluded. Provisional scores may change after review.
Testing transparency: 21/25
SoftgelFormat
300 mg EPA + DHADaily dose
200 softgelsPack size
—Price/day
No current offer in UKCompare alternatives

We may earn a commission from qualifying purchases. This never affects our scores.

The score, explained

Our scoring methodology
Testing & evidence85/100
21 points contributed · weighting 25
Ingredient/formulation quality45/100
9 points contributed · weighting 20
Value50/100
10 points contributed · weighting 20
Dose transparency90/100
14 points contributed · weighting 15
Manufacturer transparency85/100
9 points contributed · weighting 10
Label/ingredient transparency45/100
5 points contributed · weighting 10

The score compares product data, not medical effectiveness or individual suitability. Prime and affiliate commission contribute no points.

Testing & evidence

Recognised certification

Evidence status
Recognised certification
Manufacturer statement
Nutrasource registry page for NOW Ultra 97% Omega-3 Fish Oil shows IFOS Testing Results and a product page for NOW Foods under the NOW brand registry.
Laboratory
Not recorded
Certification body
Nutrasource / IFOS
Batch
Not recorded
Batch-specific report
Not established in this record
Report date
Not recorded
Evidence checked
2026-09-13 19:55:17

Dose & value

Source / form
Fish oilSoftgel
Daily dose
300 mgEPA 180 mg · DHA 120 mgWithin typical supplemented range
Serving size
1 softgel
Pack size
200 softgels
Servings per day
1
Price per day
—
Price last checked
Not disclosed

Daily cost uses the recorded label serving; a larger dose earns no value advantage. The label serving is not a recommendation for your personal intake.

Omega-3 formulation details

Oil source / comparison type
Fish oil
Oil form (TG / rTG / EE / phospholipids), if disclosed
Not disclosed
Source oil / serving (mg)
Not disclosed
Total omega-3 / serving (mg), if disclosed
Not disclosed
EPA / serving (mg)
180
DHA / serving (mg)
120
EPA + DHA / serving (mg)
300
EPA / day (mg)
180
DHA / day (mg)
120
EPA + DHA / day (mg)
300
EPA + DHA / source oil (%)
Not disclosed
EPA:DHA ratio
1.5:1
Species / source detail
Fish oil
Capsules or ml / day on comparison basis
Not disclosed
Pack size as labelled
Not disclosed
Recommended serving / frequency
1 softgel
Comparison basis for a serving range
Not disclosed
Other omega-3 fatty acids
Not disclosed
Vitamin A / serving (micrograms)
Not disclosed
Vitamin D / serving (micrograms)
Not disclosed
Other active ingredients
Softgel Capsule [bovine gelatin (BSE-free), glycerin, water] and d-alpha Tocopherol (from sunflower)
Flavour
Unflavored
Capsule / shell material
Not disclosed
Allergen statement
Amazon allergen information: Dairy Free, Egg Free, Non-GMO; Contains fish (anchovies, sardines, tuna).; Not manufactured with yeast, wheat, gluten, soy, milk, egg, shellfish or sesame ingredients.; Produced in a GMP facility that processes other ingredients containing these allergens.
Vegan / vegetarian label status
Not disclosed
Sustainability claim (unverified)
Not disclosed
Testing / purity claim (unverified)
Not disclosed
Oxidation evidence review status
Not disclosed
Contaminant evidence review status
Not disclosed

Product sources & research notes

Listing and manufacturer details describe the label; they do not independently verify product claims. Check the current pack before use.

Ingredients & suitability

Excipients
Not disclosed — check the current label
Allergens
Amazon allergen information: Dairy Free, Egg Free, Non-GMO; Contains fish (anchovies, sardines, tuna).; Not manufactured with yeast, wheat, gluten, soy, milk, egg, shellfish or sesame ingredients.; Produced in a GMP facility that processes other ingredients containing these allergens.
Carrier / source
Not disclosed — check the current label
Other active ingredients
Softgel Capsule [bovine gelatin (BSE-free), glycerin, water] and d-alpha Tocopherol (from sunflower)

Manufacturer transparency

Brand
NOW Foods
Legal company
NOW Health Group, Inc.
Manufacturing model
In-house
Manufacturing location
United States (Bloomingdale, IL; Sparks, NV)

View the full brand profile →

What the record makes clear

  • Active amount is disclosed.
  • The current record does not support a daily cost calculation.

What to keep in mind

  • Verify the current label and the batch covered by any testing report.
  • A product score cannot determine whether you need a supplement.

Explore the alternatives

Compare alternative

Igennus Fish Oil + Vitamin D3

Why this score?
Testing & evidence
21/25
Ingredient/formulation quality
19/20
Value
11/20
Dose transparency
14/15
Manufacturer transparency
7/10
Label/ingredient transparency
10/10
Displayed points and weights are rounded; the total uses unrounded weights. Pending dimensions are excluded. Provisional scores may change after review.
Testing evidence
Evidence status
Recognised certification
Manufacturer statement
Nutrasource registry page for "Pure & Essential Super Concentrated Omega-3 Wild Fish Oil & Vitamin D3" states "IFOS™ Testing Results" and "Every batch is independently tested and certified by IFOS for mercury, PCBs and dioxins."
Laboratory
Not recorded
Certification body
IFOS (Nutrasource)
Batch
Not recorded
Batch-specific report
Not established in this record
Report date
Not recorded
Evidence checked
2026-09-14 10:35:04
£0.30per day
£17.99per pack
View AnalysisBuy Nowon Amazon
Compare alternative

Igennus Ultra Pure Fish Oil + Astaxanthin

Why this score?
Testing & evidence
21/25
Ingredient/formulation quality
19/20
Value
9/20
Dose transparency
14/15
Manufacturer transparency
7/10
Label/ingredient transparency
10/10
Displayed points and weights are rounded; the total uses unrounded weights. Pending dimensions are excluded. Provisional scores may change after review.
Testing evidence
Evidence status
Recognised certification
Manufacturer statement
Nutrasource registry page for "Pure & Essential Omega-3 Wild Fish Oil | Igennus Healthcare Nutrition" states "IFOS™ Testing Results" and lists batch/lot reports for this product; the page also shows the product as "IGEN™ Certified".
Laboratory
Not recorded
Certification body
Nutrasource / IFOS
Batch
Not recorded
Batch-specific report
Not established in this record
Report date
Not recorded
Evidence checked
2026-09-14 11:04:51
£0.39per day
£34.99per pack
View AnalysisBuy Nowon Amazon
Compare alternative

Möller’s Cod Liver Oil Lemon

Why this score?
Testing & evidence
21/25
Ingredient/formulation quality
9/20
Value
10/20
Dose transparency
14/15
Manufacturer transparency
5/10
Label/ingredient transparency
7/10
Displayed points and weights are rounded; the total uses unrounded weights. Pending dimensions are excluded. Provisional scores may change after review.
Testing evidence
Evidence status
Recognised certification
Manufacturer statement
Nutrasource registry page for "Möller's Omega-3 Cod Liver Oil Lemon" shows "IFOS™ Testing Results" and selectable lot numbers for this product.
Laboratory
Not recorded
Certification body
Nutrasource / IFOS
Batch
Not recorded
Batch-specific report
Not established in this record
Report date
Not recorded
Evidence checked
2026-09-14 10:37:40
£0.32per day
£15.90per pack
View AnalysisBuy Nowon Amazon